A key stakeholder for the CucCAP project is The National Watermelon Promotion Board (NWPB). This board represents growers, shippers and importers of watermelon in the United States. Their objective is to increase consumer demand for watermelon through promotion, research, and educational programs. These members fund the organization through mandated assessments. The NWPB’s Board of Directors, comprised of watermelon producers, handlers, importers and a member who represents the public, decides how to invest its budget in board programs under USDA oversight.
The watermelon.org website provides a link to the NWPB’s LinkedIn site where visitors with a LinkedIn account can view weekly Watermelon Market Reports throughout the growing season.
